Creating and sharing value have always been two of Enel’s main goals: a constant commitment to adapting the business model to the principles of CSV (Creating Shared Value). It is no coincidence that Enel has long adhered to the Shared Value Initiative, which was created in 2012 to support and spread CSV strategies globally. Globally active companies then meet every year at the Shared Value Leadership Summit to share their experiences. The event involves hundreds of professionals from the private, public, and non-profit sectors. The 2017 edition was held May 9-10 in New York City.
At the plenary session on May 9th, during the panel "The Future of Energy" Francesco Starace, Managing Director of Enel, was interviewed by Mark Kramer, co-founder and CEO of FSG, the managing institution of the Shared Value Initiative. Starace discussed how it was during the expansion of Enel Green Power in emerging countries that a model based on the creation of shared value was adopted for the first time, one that focused on the dissemination of renewable energies while at the same time employing operations related to community sustainability and development. Francesco Starace then extended this approach to the entire Group.
Unlike what was believed in the past, Starace said, CSV shows how today it really is possible to adopt profitable and sustainable business models—starting from a careful analysis and understanding of social issues that can be solved for the benefit of all interested parties—provided that companies believe and invest in order to achieve these goals. It is therefore essential to leave behind compensatory aid and to open up cooperation with other organizations: real results in sustainability can only be achieved by working together.
Related to this point, Francesco Starace mentioned the approximately 900 projects that Enel launched in 2016 throughout 31 countries and which have involved over 6 million people thanks to the careful work of listening to local communities and mapping the territory. Among those activities with the largest impact, Apiacás hydroelectric power park in Brazil, in the state of Mato Grosso, opened last November. It played a large role in the promotion and creation of new jobs while also contributing to improvements in health care, education, and infrastructure within local communities. Energy plays a crucial role here too: without energy, there can be no progress. However, it is equally important to bring energy everywhere in a sustainable manner and with the support of local communities, as was the case, for example, with the construction of Chile’s Cerro Pabellón: the first geothermal plant in all of South America.
Francesco Starace also emphasized the importance and potential of the Shared Value Leadership Summit: Experience shows how important it is for the future to fully review operational processes by reconsidering goals with longer-term prospects. And this is the only way to create shared value.
Enel editorial staff