Francesco Starace, Enel CEO and President of the association that brings together European utility companies, opened the presentation event for the new brand in Brussels by saying that “Eurelectric’s rebranding is the complete embodiment of a new vision for the energy industry: it is a reflection of the major changes that are occurring in the sector, as well as our commitment to promoting the energy transition process”. This rebranding is the result of a major redefining process which has led to the creation of the “Vision Declaration”.
Eurelectric’s rebranding is a reflection of the profound changes occurring in the sector, as well as our commitment to promoting the energy transition process
Francesco Starace, Enel CEO
The document requires the approximate 3,500 companies represented by Eurelectric to join forces to reach a common goal: clean up the European energy system by focusing on electrification and renewables. Starace told the European Commission vice president Maroš Šefčovič, who also heads the Energy Union, that “transition is the key word,” stressing that the goal is to pave the way for a fully sustainable future for European energy and, at the same time, deliver value to consumers, and thus to society.
In order do this, Eurelectric has identified five paths of action. The first is to invest in strategies to promote green energy and cut emissions, which will then encourage energy transition. We also need to be carbon neutral “well before” 2050, reiterated Starace. Secondly, the energy system must become more responsive, resilient and effective, thereby encouraging its transformation. The third path of action is to accelerate energy transition in other economic sectors. Fourthly, sustainability must be introduced into “all parts” of the value chain. Last but not least, we must identify new business models and develop innovative technology.
Starace pointed out that progressive electrification and the decarbonisation of energy consumption in Europe present major opportunities for the electricity sector, but in order to meet these ambitious targets we need the support of politicians: “In order to make long-term investments, a stable environment is required. It is their responsibility to create such conditions”.
Enel editorial staff