“It is important that the issue of electric mobility is a focal point for MIBACT (Italian Ministry of Cultural Heritage) because we are convinced that it is a decisive factor in promoting sustainable development in the tourism sector”, said Enel CEO Francesco Starace, explaining the agreement that the group signed with the Italian Ministry of Cultural Heritage on 15 February. The agreement is a memorandum of understanding intended to promote the use of electricity for electric mobility in this sector of notable importance for the country’s economy: “Let’s not forget that in the tourism sector specific initiatives, some of which are entrepreneurial, are being developed that, in addition to those more closely linked to food and accommodation options, are representative of the added value of the tourism-related services that we offer”.
We strongly believe that electric mobility is a decisive factor in the sustainable development of the tourism sector
Francesco Starace, Enel CEO
Starace explained that the agreement focuses on three main areas: large cities, islands, and the more specific areas such as the Monte Argentario and Sorrento peninsulas, that boast a wealth of art, monuments and breath-taking scenery. “The memorandum meets the needs of such locations, while also providing an important driving force for the industry that revolves around tourism,” stressed Starace, “trials and pilot projects have been organised: an accumulation of efforts that we want to channel in a structured way with this agreement”.
In concrete terms, Enel, through the Enel X company that specialises in developing innovative products and specific digital solutions in the technological field, will be responsible for installing electric charging stations in accommodation facilities, collaborating with tourism bodies and trade associations. To do this, specially designed commercial solutions have already been conceived, and others that can be recreated and extended to other enterprises in Italy are in the planning and design stage.
Starace pointed out that the group has already prepared and started to install its target of 7,000 charging columns across the country by 2020, and 14,000 by 2022: “An infrastructure network of electric charging stations across the major artistic and cultural destinations and tourist-accommodation facilities will help to develop this sector in Italy, improving the quality of what it has to offer by considerably reducing sound and air pollution, and boosting our nation’s competitiveness”.
Enel editorial staff