• {{searchSuggestions.title}}

Francesco Starace’s speech at the Symbola Summer Seminar

The importance of changing business models: Starace at the “Transizione Verde e gusto del futuro. Da soli non si può” Summer Seminar

{{item.title}}

Change is essential in order to survive: “We all change and therefore the economy changes too. We must have the courage to accompany this change and go through with it.” This was the key message from Francesco Starace’s speech at the “Transizione Verde e gusto del futuro. Da soli non si può” (Green Transition and a taste of the future. We can’t do it alone) meeting, held on July 16 during the 19th Symbola Summer Seminar. “If we didn’t accompany this change, it would happen anyway and would hit us in a turbulent way,” Starace explained, referring to the energy transition and the new challenges the world has to face and overcome in order to survive.

“We are asking some companies to change their business model, as not all business models are eternal. Now we need to make choices, and this at times can be rather painful,” Starace pointed out. Enel has made its own choices and is continuing to do so: “It is not nice to close power plants, it is always traumatic to close down a production site that has been in operation for decades, but it is necessary to move on. These are not funerals, but rebirths.” According to Starace, change must be interpreted in this perspective: today, the only way to look ahead and survive is to made bold commitments, in order to promote change and accompany its course. Supporting change also means being able to recognize the opportunities that derive from it and make the most of them, such as those which the National Recovery and Resilience Plan brings with it today.

“Change is essential in order to survive. We all change and therefore the economy changes too. We must have the courage to accompany this change and go through with it”

Francesco Starace, Enel CEO

Starace also talked about the potential of green hydrogen during his speech: “The effort required now is to use the funds well, in order to make this technology competitive and, as a consequence, to change the hydrogen industry. Hydrogen is a very difficult molecule to manage and must be used carefully, the effort made to produce this substance is something that must be justified. All we need is common sense. However, from the beginning, Europe has understood that this is the right path, and I am happy that this goal is now clear to all of us in Italy, because no matter how ambitious this goal is, it can be reached. Now is the time when we have to stop talking about it and start working!”

Starace believes that the future will also be marked by electric mobility: “If hundreds of billions of euros are being invested in electric cars worldwide, then it is not because we are all mad. Over the next few years, we will see a fall in the cost of batteries, there is no doubt that battery electric vehicles have already won the match.” The transition is therefore undoubtedly “inevitable” and, as Starace remarked, it will take place anyway, whether in a turbulent or orderly way: “Those who move first are the ones who survive.”

 

Enel editorial staff