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Francesco Starace: 100 Italian Circular Economy Stories

Francesco Starace: 100 stories that show that “Made in Italy” increasingly means innovation with a circular approach


Enel and the Symbola Foundation have come together again to continue telling the story of Italian excellence. Last December 15, the report “100 Italian Circular Economy Stories” was presented, featuring 100 examples of the most original and robust circular economy solutions currently in development across Italy. As Enel’s CEO and General Manager Francesco Starace pointed out, what emerges is that the circular economy is “crucial to tackling the climate crisis and increasing competitiveness.

Although they represent only a small part of the many virtuous examples of the circular economy existing in the country today, these 100 stories not only help paint a picture of what Italy is currently doing in this area, but also highlight the potential for development of the circular economy at every level. “Companies, research centers and associations working every day to reduce waste and pollution in production processes, researching and designing durable, reusable, repairable or recyclable products, seeking new harmony between beauty and sustainability”: this was the message from Francesco Starace, who spoke at the presentation event together with Ermete Realacci, President of the Symbola Foundation.

“The circular economy is crucial to tackling the climate crisis, while at the same time increasing competitiveness, generating commercial and economic opportunities, and providing environmental and social benefits”

Francesco Starace, Enel CEO

Italy has the highest percentage in Europe in terms of recycling of total waste (79.4%), more than double the EU average (49%) and well above all other major European countries (France 66%, Germany 69%). This saves 23 million metric tons of oil equivalent per year and about 63 million metric tons of CO₂ equivalent. By means of the experiences presented in the report, the goal is also to offer further food for thought which may provide the basis for future circular economy stories and new opportunities for growth. This is true for every industry because, as Francesco Starace explained, “by applying the principles of the circular economy, different supply chains are linked together in a process of industrial symbiosis, where waste from one company, or one sector, becomes a raw material for another.

From food to fashion, packaging to mechanics, wood furniture to construction and finance, electronics and chemistry: the 100 companies presented in the report show that “Made in Italy” looks at quality and innovation in a circular way. Enel’s CEO and General Manager did not hesitate to describe this approach as “crucial” to tackling the climate crisis, “while at the same time increasing competitiveness, generating commercial and economic opportunities, and providing environmental and social benefits.


Enel Editorial Staff