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Francesco Starace: Enel’s case study one of the best sellers in 2021

Starace: the Enel Group’s commitment to sustainability and innovation receives further recognition

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“Ethics and social responsibility” is the category in which “Enel’s Innovability: Global Open Innovation and Sustainability” case study was recognized as a best seller in 2021 by the Case Centre. The case study analyzes the Group’s commitment to sustainability and innovation since 2014, when Francesco Starace took on the role of Chief Executive Officer. The report was written by Felipe Monteiro, a Senior Affiliate Professor of Strategy at Insead, together with José Miguel García Benavente, an engineer and former Insead MBA student. It highlights the achievements of Enel in sustainability and innovation and stresses how the implementation of these two strategic pillars – which was also promoted by the Open Innovation approach, the Group’s innovation hubs, the use of crowdsourcing platforms and investments in digitalization – has helped Enel become one of the world’s leading integrated electricity and renewable operators.

“Sustainability is the purpose of our company, and innovation is our means to get there”

Francesco Starace, Enel CEO

Sustainability is the purpose of our company, and innovation is our means to get there,” said Starace in an interview during the presentation of the study, emphasizing the value of an approach which, unlike that of many other companies that apply Open Innovation, stands out precisely for its decision to focus all its efforts on one main objective: sustainable growth.

This is what emerges from “Enel’s Innovability: Global Open Innovation and Sustainability.” It was listed as one of the best-selling cases in 2021 by the Case Centre, a nonprofit organization with over 500 academic and corporate members from all over the world who set out together to promote the “Case Method” by sharing knowledge, expertise and experience in order to inspire and transform corporate education on a global scale.

 

Enel editorial staff