For over a century, the Giro d’Italia bicycle race has taught us that going fast is not enough to reach the finish line, you also need to be able to face difficulties and change. The words of CEO and General Manager Francesco Starace effectively express the value of the event to which Enel has been linked for six years now. This effective partnership will continue until 2024 thanks to the three-year agreement signed with RCS Sport. It is no coincidence that on April 7 the CEO also spoke at the event presenting the new Pink Jersey for the 2022 Giro d’Italia, which began in Budapest on May 6 and will end in Verona on May 29.
“Our company lives in the territory, this is why we are perfectly at ease with the symbol that the Pink Jersey represents”
Francesco Starace, Enel CEO
Enel is the Top Sponsor of the Jersey, and this year’s shirt will also commemorate the 60th anniversary of the country’s main power company and a global leader in the renewable energy sector. MAXXI (the National Museum of 21st Century Arts) was the setting for the event, during which RCS MediaGroup’s President and CEO Urbano Cairo presented to Francesco Starace the new special edition of the Pink Jersey for the 2022 Giro d’Italia commemorating Enel’s 60th anniversary. The presentation was also attended by Giovanna Melandri (President of MAXXI Foundation), Giovanni Malagò (President of the Italian National Olympic Committee), Vito Cozzoli (President and CEO of Sport e Salute), Paolo Bellino (CEO of RCS Sport), Mauro Vegni (Director of Giro d’Italia), and Stefano Barigelli (Director of La Gazzetta dello Sport).
Upon receiving the 2022 Pink Jersey, Enel’s CEO and General Manager Francesco Starace explained that “our company lives in the territory, this is why we are perfectly at ease with the symbol that the Pink Jersey represents,” and pointed out that “the sense of unity and brotherhood that the Giro d’Italia brings” also belongs to Enel. These values, “together with environmental awareness and caring for the landscape, have led us to support the Giro d’Italia since 2016 and to renew the partnership with the Pink Jersey for another three years, until 2024.”
It was therefore a particular source of pride for the CEO and General Manager “to be able to announce the continuation of this journey in conjunction with Enel’s 60th anniversary, sealing a long and passionate journey on the road to sustainability and change”: as Francesco Starace concluded, “in the spirit of those who, just like bikers, look ahead with tenacity and enthusiasm.”
Enel editorial staff